A 16-point plan to successful marketing

No matter what line of business you are in, marketing is essential. And whether you have a marketing department or the marketing department is you, putting these pointers into practice should greatly improve your performance. Make sure your products or services are distinguishable from your competitors’ Monitor your competitors’ marketing activities, and change your own

The right kind of growth

In the pursuit of improved profitability you might be forgiven for thinking that any kind of growth is desirable, but in reality there are two types of growth – healthy growth and unhealthy growth. You can tell whether your growth is healthy or not by looking at your profit and loss statement or at your